The facts, plainly

How HeelYeah! compares

HeelYeah! is the all-in-one platform for the whole client journey, from first inquiry to lifelong client. It captures leads through your own funnel, then runs sessions, classes, board & train, day training, homework, and billing in one place, so you win more clients and the ones you win actually stick.

Four ways to run the operations side

Most comparisons hand you a spec sheet. Here's a more useful way to look at it: there are really only four ways to run a training business. Pick one to see where it breaks.

Option 1

The duct-taped stack

A scheduling app, a separate payment processor, a spreadsheet for packages, email for homework, a separate form tool for waivers.

It works, sort of, until it doesn't. Nothing talks to each other, so you're entering the same client three times, chasing payments by hand, and rebuilding the picture of "where is this dog at" every time you open a different tab. It's not one system; it's five tools and a lot of you holding it together.

Option 2

A sales CRM

Built to capture leads, nurture them, and close the sale.

Genuinely good at the front of the funnel, and then it stops. A sales CRM's job ends the moment someone becomes a client. It doesn't run your board-and-trains, track package credits, manage a group-class waitlist, or send progress reports. It wins you the client and hands you back the hard part: actually delivering the training and keeping them.

Option 3

A single-feature app

Does one thing, usually scheduling, or just board-and-train.

Fine if you only need that one room of the house. But a real training business is sessions and classes and board-and-train and homework and billing, and the moment you outgrow the one feature, you're back to bolting on more tools. You've traded the duct-taped stack for a slightly smaller duct-taped stack.

Option 4 · The one we built

HeelYeah!

The whole business in one system, from first lead to lifelong client.

It starts before the sale: capture leads through an embeddable funnel form on your own site, work them across a drag-and-drop pipeline, and convert the winners in one click, with your call notes building the client and pet profiles for you. Then everything after the yes runs in the same place, sharing one set of data. You enter a lead once, and it becomes the client.

What each way of running a training business covers
Job	The duct-taped stack6 partly	A sales CRM1 fully · 3 partly	A single-feature app4 partly	HeelYeah!All 9
Capture and follow up with leadsFrom first inquiry to booked client	Partly. A web form into your inbox	Yes. Its whole job	No.	Yes. Funnel form, pipeline, one-click convert
One calendar for every kind of work1:1s, classes, board & train, day training	Partly. Its own app, its own logins	Partly. Booking links, not a training calendar	Partly. If scheduling is the one thing	Yes. One calendar, synced to Google
Group classes and waitlistsSignups, capacity, promotion	Partly. Waitlists by hand	No.	Partly. Only if that is the one thing	Yes. Waitlists promote and invoice themselves
Board & train as a real programIntake, daily logs, owner updates	No. Texts and camera-roll photos	No.	Partly. Only if that is the one thing	Yes. Daily logs and nightly AI summaries
Homework and a client portalPractice between sessions	Partly. Email attachments	No.	No.	Yes. One login per client, no app to install
Packages, invoices and paymentsCredits, deposits, installments	Partly. A processor plus a spreadsheet	Partly. Invoices, no package credits	Partly. Payments for its one service	Yes. Stripe, straight to your account
Waivers and vaccine recordsOn file before the dog arrives	Partly. A separate form tool	No.	No.	Yes. Signed before enrollment, with expiry warnings
Progress over monthsBehavior cases, long programs	No. Rebuilt from memory	No.	No.	Yes. Session history plus AI progress summaries
One record per client and dogEnter it once, use it everywhere	No. The same client, entered three times	Partly. Until they become a client	No.	Yes. A lead becomes the client

Why trainers pick HeelYeah

The parts that make the difference, each with its own page when you want the detail.

Dog trainer CRM Clients, dogs, sessions and progress on one record. Board & train Stays run as programs, with daily logs owners can see. Day training Roster, check-ins and a report card by pickup. Group classes Public signup pages and waitlists that run themselves. Integrated payments Invoices, packages and installments, paid out through Stripe. Client portal Homework, notes and invoices in one login. No app to install. Text messages Reminders your clients actually read, with opt-in handled. AI that drafts, you decide Progress summaries you review before anyone sees them. Security & your data Built by a security engineer. Isolated, encrypted, exportable.

Every capability, searchableAll 172, filterable by plan Try the live demoClick around a real account

Pricing, exactly

Five public tiers. Start free, and move up or down whenever you need to. No setup fees.

Free $0 1 trainer · 1 client
Sit $9.99/mo 1 trainer · up to 10 clients
Fetch $49/mo 1 trainer · unlimited clients
Most popular Heel $99/mo Up to 6 trainers · unlimited clients
Franchise Custom Unlimited trainers and clients

Compare what each tier includes →

What runs while you train

Set it up once. These happen on their own.

WhenHeelYeah!
A client enrolls in a class An invoice goes out and the spot is held until payment lands, then enrollment is confirmed.
A full class gets another signup The signup rolls onto the waitlist.
A spot opens up The next waitlisted client is promoted and their invoice fires off.
24 hours before class Reminder emails go to everyone enrolled.
Each night of a board & train AI turns the day's logs into a program update, flagged for your review.
A session or class is cancelled Everyone affected is notified.

See it on your own business

Start free and see what HeelYeah! can do for your business. No credit card, and a direct line to Nick.

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